Skychat

Concept, prototyping

An app that allows users to call characters from Sky’s original content, complete with their unique personalities, voices, and intonations, enables deeper connections with the content using generative AI.

Background

Brand experiences for production companies are extended from in-person experience like meeting princesses in Disneyland to virtual experience such as Disney+ and HBO’s AR.

Problem

However, there are geographical limitations for in-person experiences, and advanced technologies often feel unfamiliar to people yet.

Solution

An app that allows users to call their favorite characters through generative AI, enables deeper connections with Sky's original content.

Why
phone call?

As Sky customers are distributed across diverse age groups, the service needs to be not only innovative but also provide an experience that they are accustomed to. By combining a phone call with AI, it allows them to have a new experience in a familiar way.

www.similarweb.com/website/sky.com/#demographics